पंथ या विचार की सेवा करना सद्कर्म है, स्वयंसेवा के लिए प्रवृत्त होना पुण्य. आइआइटी मुम्बई के छात्र रहे रहे और संप्रति एक कंपनी के सीएमओ अनुराग दीक्षित (@bhootnath) ने स्वयं की प्रेरणा से ऐसी ही एक पहल की. उनकी संकल्पना को अपने शब्दों से गीत की शक्ल दी ट्विटर पर हिन्दी के सशक्त हस्ताक्षर शिव मिश्रा (@shivkmishr) ने. इस गीत को आनन्द वाजपेयी के कर्णप्रिय संगीत पर विवेक हरिहरण (@vivekhariharan5) ने अपनी मधुर आवाज में गाया. अंकिता सिंह (@MissSingh16) एवं कुछ अन्य ने महत्वपूर्ण योगदान दिए.
विशाल चतुर्वेदी (@filmervishal) की शानदार एडिटिंग के बाद संकल्पना ऐसी सजीव हुई कि तुषार यादव (@tealfilms) के निर्माण में यह वीडियो दो दिन से सोशल मीडिया पर ही नहीं बल्कि इलेक्ट्रॉनिक और प्रिंट मीडिया में भी ‘टॉक ऑफ द टाउन’ बना हुआ है. विजय (@centerofright) और स्मिता बरुआ (@smitabarooah) भी इसमें महत्वपूर्ण कड़ी रहे.
संदेश सूक्ष्म, संक्षिप्त और संजीदा था, सकारात्मकता का ऐसा स्वाभाविक संचार हुआ कि इस वीडियो को आम समर्थकों से लेकर प्रधानमंत्री नरेंद्र मोदी, भाजपा अध्यक्ष अमित शाह, अनेक केन्द्रीय मंत्रियों, कई मुख्यमंत्रियों और अनेकानेक सोशल मीडिया सेलेब ने देखा और उसे साझा किया. समर्थकों में आया यह उत्साह स्वाभाविक था और आपसी एकता एवं सौहार्द के ग्राफ का अभूतपूर्व उँचाई पर पहुँचना उत्साहजनक.
यह वीडियो शेयर किए जाने से कुछ ही समय बाद ट्विटर पर #ModiOnceMore ट्रेंड करने लगा और लगभग 12 घंटे तक यह भारत में नंबर 1 ट्रेंड था. उस दिन या अगले दिन इलेक्ट्रॉनिक और प्रिंट मीडिया भी इसे लगातार कवर करते रहे.
किसी साझा संघर्ष या आकांक्षा की नोस्टाल्जिया से जोड़कर जनसमूह से संवाद स्थापित करने का यह तरीका अनूठा है. भारत से और विदेशों से हर क्षेत्र के नौजवानों और बुजुर्गों को 2014 के उस साझे सपने और संघर्ष से जोड़ता यह संदेश लाउड नहीं है पर असर अत्यंत ही प्रभावकारी है. यह उन लोगों तक भी सकारात्मकता से साथ पहुँचा जो किन्ही कारणों से उत्साह खो चुके हैं या उपेक्षित महसूस कर रहे हैं. इस वीडियो की सकारात्मकता और सफलता का एक पैमाना यह भी है कि यह उन लोगों तक भी पहुँचा जो किन्ही कारण से विरोध और समर्थन के बीच की सीमारेखा पर हैं. ऐसा उस दौर में होना और भी सुखद है जब चुनाव अभियानों को स्वस्थ बनाए रखना एक चुनौती है.
2014 का वह सपना और संघर्ष एक नये विहान के लिए था जिसमे उमंग और उत्साह सामूहिक थे और आकांक्षाएं साझी. देश भर से बालक, युवा और वृद्ध एवं महिला और पुरुष सबका एक साथ ‘अबकी बार मोदी सरकार’ और ‘हर हर मोदी, घर घर मोदी’ का घोष स्वत: स्फूर्त था और ‘अच्छे दिन आने वाले हैं’ का सपना साझा. विदेशों में रह रहे भारतीयों का अभूतपूर्व समर्थन भी उमड़ा. इन सबसे न सिर्फ भारतीय लोकतंत्र का यह चुनाव अभियान जीवन्त हुआ बल्कि उस साझे सपने को भी पूरा किया जा सका. लोकतंत्र की इस अंगराई ने देश को और उसकी राजनीतिक व्यव्स्था को एक नयी ताजगी दी. पूरा वीडियो इन बातों को बहुत बारीकी से कह गया. इसे सोशल मीडिया पर शेयर किए जाने वाला सर्वाधिक सकारात्मक वीडियो कहना अतिशयोक्ति नहीं होगी.
चुनाव अभियानों का मुख्य आधार है ‘जुड़ना और जोड़ना’. इसके लिए अनुनय और आग्रह आवश्यक तत्व होते हैं. ऐसे अनुनय शब्दों में कम और भावों में अधिक होते हैं. ये शब्दहीन भाव ही अभियान के लिए स्व-प्रेरित और स्वत: स्फूर्त समर्थन सृजित करने का प्रेरक बनते हैं. इस वीडियो ने ‘जुड़ने’ के लिए प्रेरित ही नहीं किया बल्कि ‘जोड़ने’ की एक अनोखी पहल भी की है. इसने समर्थकों और कार्यकर्ताओं में जोश भरा है और साथ ही यह एक अकथित चुनौती भी दे गया है:
तू जिन्दा है तो जिन्दगी की जीत में यकीन कर,
अगर कहीं है स्वर्ग तो उतार ला जमीन पर…
इस वीडियो की संकल्पना करने वाले और उस संकल्पना को सजीव करने वाले साधुवाद के पात्र हैं.
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